For over 35 years, our readership methodologies (formerly known as FOCUS® and Media-Chek®/APEX) have been the common currency for evaluating medical journal readership among healthcare professionals.

   • Which print publications do healthcare professionals read?
   • How frequently and thoroughly do they read?  
   • How likely are professionals to see an ad in a particular publication?
   • More than 50 specialties measured in 8 key segments:
    – Medical/Surgical
    – Pharmacy
    – Managed Care: Clinical Decision Makers
    – Eyecare
    – Dentistry
    – Radiology
    – Nurse Practitioner/Physician Assistant
    – Veterinary

By better understanding medical professionals and how they read certain publications, you can better target your media investments.

   • Average Issue Readers — Number of specialists likely to read an average
     issue of the publication
   • Average Page Exposures — Number of specialists likely to see an ad
     page in an average issue of the publication
   • Reading Frequency — Percent of the sample who reported reading 1,2,3,
     or 4 of the last 4 issues of the publication
   • Reading Patterns — Profile of readers by how thoroughly they read an
     average issue of the publication