CTS PosTest measures the contribution of key media in the marketing mix to campaign awareness, message retention, message diagnostics and changes in prescribing intentions.

Advertisers use PosTest to measure campaigns against data from testing of over 7,800 campaigns over the last 24 years.

CTS PosTest measures:
   • When to continue/replace a message platform and/or campaign
   • When to modify messages
   • Adjustment of the budgets for individual media in the promotional mix
     as the campaign progresses
   • How specific media leverage the sales force efforts (for example, how
     use of a sales aid can enhance sales success)