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Market Opportunity Reporter® (MORe)

With this sophisticated online system, your agency can track clients' share of voice against the whole market or a select group of competitors. Know who’s advertising in client markets, what products they promote, which media they use, and how much they spend.

   • Browser-based, customizable reporting of professional healthcare
     advertising pages tracked in Journal Ad Review.
   • Ideal tool for identifying advertiser strategy
   • Documents $, pages and insertions within specialty, shows share of
     voice by both $ and pages
   • Data reported by company, product, & drug class
   • Nearly 700 publications monitored each month

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For more
information,
call 800.243.2702.