With this sophisticated online system, your
agency can track clients' share of voice against the whole market
or a select group of competitors. Know who’s advertising in client
markets, what products they promote, which media they use, and
how much they spend.
• Browser-based, customizable reporting of professional healthcare
advertising
pages tracked in Journal Ad Review.
• Ideal tool for identifying advertiser strategy
• Documents $, pages and insertions within specialty, shows share of
voice
by both $ and pages
• Data reported by company, product, & drug class
• Nearly 700 publications monitored each month
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