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Sources
& Interactions 2010
Sources & Interactions
2010: A Kantar Media study of
physician touchpoints with pharma and professional media
Sources & Interactions 2010 was designed
to help manufacturers and their agencies cost-effectively allocate
resources to their overall promotional mix, and provide publishers
with specific insight into where their offerings fit into physicians’
information inventory.
• Annual study of over 3,000 physicians across
20 specialties, exploring their
media preferences
and habits
• 39 sources of information studied
• Where do physicians in various specialties turn for professional
information?
• Which tactics reach your target audience, how often, and
how important are
they as sources of professional information?
• How do you target valuable, difficult-to-reach physicians?
• Which tools do physicians use most for common tasks like
referencing
drug data, reading articles, or completing CME credits?
• How many physicians are using smartphones, and which ones
are they
using for professional purposes?
• How often do physicians use the Internet for professional
purposes —
and what do they do when they’re online?
• What are physicians’ perceptions of e-detailing presentations
from
manufacturers?
Sources & Interactions can be customized
to meet your specific needs. Deliverables include:
• Executive Summary
• Data tables, for any or all specialties
• Dashboard with interactive visualization of data
• Channel planner for optimizing promotional spend
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