Based on proven PERQ/HCI research methodologies used with pharmaceutical manufacturers for over 35 years, the FOCUS Dentistry Journal Readership questionnaire is sent annually to 1,000 member and non-member dentists from ADA lists and 1,000 dental hygienists from all 50 states.
- Average
Issue Readers––Go
beyond circulation figures to learn how many dentists actually read
an average issue.
- Average
Issue Ad Exposures––Find out how much return you're
getting on your ad investment––how many dentists will likely
see your ad.
- Reading
Frequency––Place your ads in journals that are
most likely to be read by measuring the percent of sample who reported
reading 1, 2, 3, or 4 of the last 4 issues of the publication.
- Reading Patterns––Place your message in front of the most valuable readers when you know which dental journals are read most thoroughly.
Knowing a publication's circulation is the first step to understanding smart ad placement. PERQ/HCI goes further, identifying readership and ad exposure potential.
Click here for sample data or call Dave Emery today at 800.243.2702 ext. 235!