No matter how large or small your business, no matter what target within the dentistry marketplace your products reach, when you place an ad in dentistry journals, you are entering into a diverse and crowded conversation.

Are you using media that deliver your message most effectively?

Dentistry Journal Advertising Solutions from PERQ/HCI are your source for better information to more effectively reach your target audience, clearly and objectively helping you to answer critical questions.

Which Journals Perform Best in Reaching My Target Audience? 2004 Dentistry Journal Readership Studies
Dentists and dental hygienists are busy professionals who may not take the time to read every journal they receive on a regular basis. Indeed, they might not realize they are receiving a given publication. Although a journal is delivered to a number of recipients (circulation), you still need information on what the audience actually does with the publications they receive (readership).
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What Are My Competitors Spending in Advertising…and Where? Dentistry Market Share Report
To direct advertising resources most efficiently in a rapidly changing market like dentistry, it is critical to know which markets are growing and which are shrinking. In a large, growing market, you may want to hit hard with many larger advertising units. In an established market with few competitors, a quieter, less expensive presence may be adequate. In either case, you need an ongoing source of ad spending information to make the best informed decisions.
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How Effective Is the Internet in Reaching the Dentistry Market? Internet Usage Study
While opinions abound on the effectiveness of the Internet as part of your marketing and promotional mix, PERQ/HCI gives you authoritative data. This information analyzes the extent of dentistry professionals' use of the Internet and the reasons they use it.
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What Data Do Ad Agencies Use to Find Advertising Options? SRDS Business Publication Advertising Source®
SRDS is the best starting point to help you better understand the options available to dental manufacturers for placing ads. SRDS’ objective relationship with publishers ensures standardized, current information. It’s a centralized source for all the essential data you’d need to start planning, including: editorial profiles, advertising rates, editorial calendars, links to publication Web sites and media kits and access to audit statements.
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PERQ/HCI has reported on advertising in healthcare journals across a variety of healthcare market segments for over 35 years. PERQ/HCI survey techniques, sampling approaches and report formats are in use at over 95% of the nation’s major healthcare advertising agencies.

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