Measure Healthcare
Journal Reach & Exposure Potential
- FOCUS®
- Provides a continual and accurate means of evaluating
medical journal average issue readers and average
issue advertising exposures, giving performance
information critical to planning campaigns or
attracting new advertisers.
- Media-Chek®/APEX
- A syndicated audit that measures readership and
exposure potential of medical journals. Provides
measures of the number of high, medium and total
readers for over 300 medical publications, and relates
these to various audience characteristics, including
physician specialty and type of practice.
- Markets Surveyed
For more information,
call PERQ/HCI at 800.243.2702.
Track Healthcare Journal
Advertising Spending
and Campaign Strategy
- Journal
Ad Review™ (JAR) - Provides monthly
audit of spending that helps users understand
where advertisers are spending. Allows users
to track spending by message as well as total
dollars.
- JARScan™ -
An online complement to JAR, delivering images
of print pharmaceutical ad campaigns. Sort,
view and print 4-color ad images to perform trending,
competitive analysis and add impact to new business
presentations. Weekly JARAlert e-mail provides
updates with each week's additions to the JAR database.
- Market
Opportunity Reporter® - An
advanced online system designed to
give fast access to complete ad expenditure
data, allowing users to determine where
competitors are placing ads and how
much they're spending. Generates more
than 20 different reports based on
the user’s
defined competitive market, with multiple
options for how to view each report.
Measure Your Entire
Promotional Mix
- Medical/Surgical
Non-Journal Media Study™ - Measures the
receivership, usage and advertising impressions
of multi-sponsored, alternative media targeted
at physicians –
enabling media planners to select effective and
efficient promotional media – and allowing
publishers to measure the usage of competing
ad vehicles.
- Insights
Into Physician Internet Usage - Measures the
shifting habits of medical professionals using the
Internet on the job. Learn how physicians use medical
web sites and details on what actions they take
based on what they see. The study helps you make
intelligent decisions about where the Internet fits
in your overall marketing plan.
- RxMixMastR™
- Provides media planners with a vehicle for combining
all aspects of the promotional plan (detailing,
direct mail, journals, desktop media, etc.)
within a specialty and perform basic evaluations
related to cost, reach and frequency.
Manage Your Healthcare Media
Data
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