Advertising Revenue By Medical Specialty

Class
2005
(000)
2004
(000)
MULTISPECIALTY
$214,714
$225,935
ALLERGY
1,056
1,451
ANESTHESIOLOGY
7,168
6,228
CARDIOLOGY
22,091
25,594
DENTAL
84,699
85,788
DERMATOLOGY
16,322
15,726
DIABETES/ENDOCRINOLOGY
9,419
8,612
EMERGENCY MEDICINE
4,682
3,592
GASTROENTEROLOGY
11,935
9,412
GENERAL SURGERY
11,938
10,186
HOSPITAL MANAGEMENT
22,990
21,461
INFECTIOUS DISEASE
9,331
9,115
INTERNAL MEDICINE
35,169
31,410
LABORATORY
12,353
13,128
MANAGED HEALTHCARE
30,961
35,293
NEPHROLOGY
6,819
6,026
NEUROLOGY
16,266
14,211
NURSING
37,305
36,716
OBSTETRICS & GYNECOLOGY
16,941
17,722
ONCOLOGY
36,516
35,208
OPHTHALMOLOGY
22,875
21,245
OPTOMETRY
35,059
35,350
ORTHOPEDIC SURGERY
14,386
12,861
OSTEOPATHY
751
854
OTORHINOLARYNGOLOGY
2,508
2,551
PA/NP
10,913
12,520
PAIN MANAGEMENT
2,955
2,065
PEDIATRICS
14,738
13,862
PHARMACY
56,200
61,720
PODIATRY
3,039
--
PSYCHIATRY
27,935
29,598
PULMONARY DISEASE
6,376
6,111
RADIOLOGY
16,879
17,165
RHEUMATOLOGY
5,743
4,681
SURGICAL SPECIALTIES
11,040
9,846
UROLOGY
9,275
9,705