Articles

Heavyweights Fall Hard
With advertising expenditures continuing on a steady decline, there is no end to the suffering of medical/surgical journals--especially the biggest players. Eugene M. May reports on the top advertisers, products and categories in 2007.

Deep Freeze
For medical/surgical journals, 2005 was another long, hard year. Eugene M. May reports on the biggest advertisers and most advertised products and categories.

Floundering Fortunes
Few specialty journal markets emerged from last year unscathed. Eugene M. May reports on the most advertised companies, services and brands in eight specialty sectors.

FAQs

Q. If a publication circulates to the entire universe of a specialty, it is relatively easy to evaluate its effectiveness with a standard AIM efficiency ranking report. What do you do, however, with a journal that only circulates to a portion of a specialty? Answer.

Q. What trends do you see in multispecialty journal rates? Answer.

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