News Release

Princeton, NJ (January 13, 2005) – Healthcare research leader PERQ/HCI has announced recent additions to its leadership designed to further advance its ability to serve clients with world-class healthcare ad spending and audience measurement data. Kathleen Henderson has been promoted to Senior Vice President and General Manager and Joseph Hardin has been named Director of Research for PERQ/HCI. Mary Glover joins PERQ/HCI as Director of Research Operations, and Andrietta Daniels has been promoted to Research Operations Manager. Kathy Burke joins the PERQ/HCI marketing team as a Product Manager.

In her new role as Senior Vice President and General Manager, Kathleen Henderson leads PERQ/HCI’s strategic planning, client services and research operations. Ms. Henderson is an innovative thinker with the vision, desire and experience to advance the PERQ/HCI business. During her nineteen years with the company, Ms. Henderson has led nearly every facet of the PERQ/HCI business. According to Tom Drouillard, President and CEO of PERQ/HCI and SRDS, “Ms. Henderson brings with her a wealth of sales and operations experience and an in-depth understanding of PERQ/HCI research and client needs, which will aid her in evolving PERQ/HCI’s strategies and resources through new data insights and software tools.”

Joseph Hardin, who is also current Director of Research at SRDS (PERQ/HCI sister-company), brings extensive syndicated and custom research expertise to PERQ/HCI. Mr. Drouillard explains that Mr. Hardin’s new PERQ/HCI role “is to drive new research initiatives, strengthen existing offerings and ensure the continuance of strict quality and data standards.”

Mary Glover comes to PERQ/HCI with extensive experience coordinating operational resources and budgets. Before joining PERQ/HCI, Ms. Glover was Vice President of VNU Consumer Research Services, where she managed a syndicated consumer financial study that was sold by Claritas, also a VNU business. In her new position, Ms. Glover manages the staff dedicated to tracking healthcare ad spending and producing the data available in PERQ/HCI’s Journal Ad Review, and oversees the implementation of syndicated and custom readership studies.

Andrietta Daniels has been promoted to Research Operations Manager. In this new capacity, Ms. Daniels is responsible for all operational aspects of the syndicated and custom readership studies, including fielding research materials, final tabulation plans, and updating and modifying research and questionnaires as directed. Ms. Daniels brings significant research and communications experience to her new role, and 4 years of experience with the company.

Kathy Burke joins the PERQ/HCI marketing team as Product Manager of AIM™, PERQ/HCI’s intelligent Windows-based system for healthcare media planning. Prior to joining PERQ/HCI, Ms. Burke was a Product Manager for ALK Technologies, Inc., where she was responsible for managing the development of new products and implementing strategic marketing initiatives for a number of products. In addition, Ms. Burke has previous media planning experience at Grey Advertising/Mediacom where she was responsible for researching, developing and implementing media plans for consumer goods. Ms. Burke brings with her essential marketing and product development experience and a strong media planning background, making her a perfect addition to the PERQ/HCI team.

For more information, contact Lindsay Morrison, Director of Marketing Communications, at 800.851.7737 ext. 5189.

PERQ/HCI has reported on advertising in healthcare journals across a variety of healthcare market segments for over 35 years, and its survey techniques, sampling approaches and report formats are trusted by over 95% of the nation’s major pharmaceutical advertising agencies. Its FOCUS™ and Media-Chek®/APEX studies are widely considered the gold standard for measuring reader acceptance and advertising exposure opportunities in healthcare journals. To learn more about syndicated and custom research solutions from PERQ/HCI, visit www.PERQ-HCI.com. PERQ/HCI is a VNU business.

VNU is a global information and media company with leading market positions and recognized brands in marketing information: (ACNielsen), media measurement information (Nielsen Media Research), business information (Billboard, The Hollywood Reporter, Computing, Intermediair).