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PERQ/HCI
"Because You Can't Manage What
You Don't Measure"
PERQ/HCI has reported on advertising in healthcare
journals across a variety of healthcare market segments
for over 35 years, and PERQ/HCI survey techniques,
sampling approaches and report formats are in use
at over 95% of the nation's major pharmaceutical advertising
agencies. Healthcare publishers rely on PERQ/HCI data
for tracking journal performance and crucial competitive
intelligence.
- Measure Healthcare
Journal Readership & Ad Exposure Potential
- Track Healthcare
Journal Advertising Spending and Campaign Strategy
- Measure Your Entire
Promotional Mix
- Utilize Digital
Delivery to Meet Your Workflow
Learn more about PERQ/HCI
products.
For more information,
call PERQ/HCI at 800.243.2702.
PERQ/HCI and
SRDS
Committed Partners. Advanced Resources.
Unmatched Understanding.
PERQ/HCI merged in early 2002 with SRDS
(Standard Rate and Data Service, Inc.), the leading
provider of media rates and information services.
The combined company is part of The Nielsen Company, which delivers marketing and media information services to millions of professionals around
the globe every day.
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